The One Ocean Summit in Brest aims to mobilise the international community to take tangible action to save the ocean. Yet another emergency for the stricken planet. Part one: taking stock.
At five points in the past 500 million years, life on Earth was almost completely wiped out. We are now on the brink of a sixth mass extinction, and we are the cause. Can humans right their wrongs? The luxury industry must lead by example.
Over the past several years, the Fine Watch sector appears to have grown more aware of its impact on the environment. Certifications, partnerships and energy-efficient buildings are just some of the many new initiatives, although not all these make the same contribution to reducing the sector’s ecological footprint.
Over the past six months, Swatch and Richemont share prices have soared, closely followed by PPR, LVMH and Hermès. For analysts, this is a sign that the worst of the crisis is behind us.
There are several possible lines of action to reduce the negative environmental impact of extracting precious materials. One solution would be for buyers to form a pressure group and request that producers provide guarantees. In 2008, the Swiss watch industry used 36 tonnes of gold or 1% of global consumption. This could be enough to put pressure on the market.
The current economic crisis clearly implies spending cuts in non-essential or secondary sectors. Regrettably, the environment is often considered as such. However, not every Fine Watch brand is feeling the effects of recession to the same degree. In this context, a company could be well-advised to manage its environmental impact, given the repercussions this can have on its image. Unauthorised constructions, accidental pollution due to non-respect of safety regulations or the increased number of commuters in the Arc Jurassien regions are all detrimental to a company’s reputation. Note too that proper environmental management also saves money through optimised use of resources and routine recycling.
Bringing together the watchmaking tradition and the excellence of the jeweler’s savoir-faire, Van Cleef & Arpels creates exceptional timepieces. The Poetry of Time pays tribute to these creations through photographs signed by Guy Lucas de Pesloüan.