A sense of aesthetic must be acquired to create a work that will be justly appreciated.

Not so very long ago, the métiers d'art in watchmaking were essentially concerned with the preservation of rare and ancient crafts. Not so today, as innovation and optimisation of costs have emerged as decisive factors in brands' strategy in this domain.

Sumptuously decorated watches are increasingly in vogue, and new techniques have joined the already age-old crafts. By defining a unique style of expression, brands have found a new way to mark their territory.

Transcending horology through artistry in order to leave room for the emotional force and the beauty of the work: such is the message delivered by David Zanetta and Denis Flageollet. The quest undertaken by De Bethune and expressed through its timepiece is intended to embody 21st century watchmaking. Understanding historical principles and the works of the Great Masters serves to build contemporary creations and to establish aesthetic codes aimed at perpetuating the timeless nature of watchmaking.

As one of the fundamental primary colors embodying all that is eternal, powerful and elegant, the Girard-Perregaux flagship 1966 and Vintage 1945 collections now feature dials clad exclusively in blue.