Watch exports remained at a very high level in December 2011, despite an unfavourable base effect. They recorded a strong increase (+21.0%) to attain a level of 1.9 billion francs. For the year as a whole, the value of watch exports achieved a new record of 19.3 billion francs, surpassing the 2010 result by 19.2%.

Watch exports reached a very high level in 2011, creating a new landmark in their remarkable growth over recent years. With exports of nearly 19.3 billion francs, Swiss watchmakers exceeded their previous annual result by 19.2%. Except for 2010, which followed a major downturn, growth in the last 20 years has never been so strong.

Marketing director at Cartier International, Hélène Poulit-Duquesne describes herself as product-focused. A few years ago, she asked her team to inventory and define each of the métiers d'art. So that they will never fade into oblivion.