It's something we repeat over and over, to the point it has become almost a mantra: a fine watch contains not just mechanical perfection, beauty and the precious nature of the materials of which it is composed: it holds stories, loves and memories too. These are the self-same stories which day after day fuel the collector's passion. Those who already possess watches worthy of interest and those who are making their first acquisitions, somewhat haphazardly. They are the collectors of tomorrow, and as such we must afford them particular attention by helping them recognise the stories and values that give fine watchmaking its full significance.