Andreas Wyss, managing director of the Contrôle Officiel Suisse des Chronomètres (COSC), isn't necessarily opposed to the increasing number of certifications in the watch segment. His concern is more retailers' ability to pass on proper information to the end customer, which isn't always the case.

Swiss watch exports remained at a high level during the first half of 2015, in a difficult economic context. Their total value was 10.6 billion francs. The result is comparable to that achieved in 2014 and corresponds to a variation of +0.4%. This stability is in line with forecasts established for 2015. There are signs however of a slowdown, with the first quarter advancing by 3.2% and the second registering a decline of 2.2%.

Janek Deleskiewicz, Artistic and Design Director at Jaeger-LeCoultre, discusses the special dynamic that drives the creation of women's watches, and explains how to win over this demanding clientele who relate differently to their watch than do men.