Panerai will sail alongside Oracle Team USA at the 2017 America's Cup. Three official watches mark the event, including the Luminor 1950 Oracle Team USA 3 Days Chrono Flyback Automatic Ceramica – 44mm.

Ingenious or extravagant, brands unleash their creativity to equip their timepieces with straps whose technical and aesthetic prowess has nothing to envy that of the movement. A closer look at recent innovations and what's new this year.

IWC breaks new ground by combining chronograph counters with a moonphase indication on the same subdial. Introducing the Da Vinci Perpetual Calendar Chronograph.

Skulls and grandes complications make happy bedfellows at Speake-Marin, in a tourbillon minute-repeater with carillon strike. An animation on the dial reminds us that love endures beyond the grave.

Sporting by day, sophisticated by night, who's to say a man should be true to one watch only? Evidently not the makers, who cater to a gentleman's ever-changing moods with products that are ready for adventure or will complement his cufflinks. Be spoiled for choice at SIHH.

Twenty years ago, Michel Parmigiani, a man who has made restoration an art form, set up his own brand. One whose Senfine movement promises a "historic" new departure for watchmaking.