Chanel, Dior, Louis Vuitton and Hermès. These prevailing names in Parisian haute couture and culture have all transitioned into the world of watchmaking.

From the red-carpet glamour to the on-screen action, there is so much to say about Cannes. However, the true festival-goer knows that the real excitement is the race against time.

Watchmaking and art have always gone hand-in-hand, conspiring and inspiring, a source of sometimes mutual influence, even jealousy. Yet is this longstanding "flirtation" with the world of art, and the fact it employs artists, enough to call watchmaking an Art in the full sense of the word?

While social etiquette of “old” may have dictated that men should never wear a wristwatch at a black tie event – something about it being rude to be readily available to tell the time - many a modern man would feel naked without a timepiece around his wrist.

Times have changed since the days when to be fashionable in hip-hop all you needed was white Adidas shoes, a black fedora hat and statement gold chains. Now Kanye West, Beyoncé, Jay Z and Rihanna are bringing luxury to hip-hop style, which hasn't entirely given up the bling!

Just a month ago, Baselworld was in full swing. What's the latest buzz? Which trends are emerging? And which are here to stay? HH Journal has its ear to social media…