As more women become interested in fine timepieces, female ambassadors become a key marketing strategy for the major brands. After all, the only thing more irresistible than a beautiful timepiece is that same timepiece on the wrist of a glamorous role model.

Whilst style remains a key factor when choosing a luxury timepiece, there is now a greater demand for more complexly designed watches, with complicated movements that reflect their price tag and suit the demands of the modern, fashionable woman.

From June 10th to July 10th, the planet will live and breathe football as Euro 2016 brings together dyed-in-the-wool supporters and new fans won over by the spirit of the game, especially now football has shaken off its downmarket image and is considered a culture in its own right. And who are watchmakers to disagree?

To mark World Oceans Day on Wednesday June 8th, Jaeger-LeCoultre presents an exhibition about its Tides of Time partnership with UNESCO in Geneva, Shanghai, Singapore, Moscow Miami, and Sao Paulo.

There is a sweet spot where the world of Swiss watches merges with the culture and craft of motorcycling. Both share a feel for precision engineering and quality mechanics. Throw in some biker cool and here are watches ready to tear up the road.

Whether you’re a dandy-type, dressing for a special occasion or simply fancy mixing your look up, the pocket watch offers a sense of sophisticated style, allowing you to stand out from the crowd whilst showing off your fashion credentials.