10 watches to end the year
Santa isn’t the only one with a sackful of goodies! The final crop of new watches for 2021 is a sure way to end the year on a festive note.
Lifestyle
Second-hand mania
Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
Breaking the internet
When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
All you need is love!
A profusion of flowers, a string of hearts, every shade of pink from pastel to peony… watchmakers have succumbed to Cupid's arrow with timepieces that ask, will you be my Valentine?
Nicole Kidman: "A watch is the perfect accessory"
Nicole Kidman has a physique to match her acting style, impressive but never imposing. In fact helping her stay fit is one of the things this Omega ambassador expects from her watch.
In vintage we trust
2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.
Most Taboo Watch Marketing Ever
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.
Matthew McConaughey's adventures in watchland
He returns to the screen in Gold, directed by Stephen Gaghan, as a luckless businessman searching for gold in the Indonesian jungle. We catch up with Oscar-winning actor Matthew McConaughey, a man who has never set store in appearances, beginning with in-your-face watches!
