10 watches to end the year
Santa isn’t the only one with a sackful of goodies! The final crop of new watches for 2021 is a sure way to end the year on a festive note.
Lifestyle
Second-hand mania
Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
How watchmakers are caring for Planet Earth
Since 1970, countries around the world have celebrated Earth Day. On April 22, close to 200 nations took part in the annual event that reminds us how much we owe our planet. Watch brands are making their contribution too.
This sporting life
Life is a marathon, so we're told. If you spend your days sprinting from one meeting to the next without ever losing your cool, a sport watch is for you.
The news from Basel: watches that tell the time
Baselworld 2017 marked a move away from "got it, flaunt it" in favour of profitability. This new direction has prompted brands to take a "functional" approach to watches and the markets.
FHH launches "Watch Essentials", its first training app
Training is an increasing focus of attention for the FHH through its HH Academy, which offers a 360° range of learning tools. These extend from face-to-face content and workshops to a new mobile application, a free download on Apple Store and Google Play Store.
Six most talked about #watchesofinstagram
With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH. With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH.
In the deep end
Most dive watches aren't worn for diving but still have to comply with criteria that are calculated for the toughest conditions. This, and some clever design touches, have won dive watches an army of fans. A look at some of the ones on show in Basel.
