The “Grande Maison” is reaching out to customers through a series of original experiences hosted at the Manufacture. Collectively titled “Atelier d’Antoine”*, these tours and workshops take visitors to the heart of Haute Horlogerie.

With the economy back in business and exports on the rise again, brands are newly inclined to show off their capacity for innovation and imagination. Here are some of the watches from the stream of recent releases.

For 2021, Jaeger-LeCoultre introduces a new interpretation of one its most admired models, the Reverso Duetto Medium, fitted with an automatic mechanical movement.

For women or for men, a watch is still a watch. As consumers reject traditional gender divides, more brands are emphasising why their watches can be worn by both sexes.

This June 26th, Breguet commemorates 220 years since Abraham-Louis Breguet was awarded a patent for the tourbillon. His invention continues to delight collectors and has become a “rite of passage” for any brand dedicated to watchmaking excellence.

This year’s raft of anniversaries is retraining the spotlight on adventure-prone watches, starting with the Jaeger-LeCoultre Reverso and closely followed by the IWC Pilot’s Watch and the Rolex Explorer II. Adding style in the heat of the action are the Cartier Tank and the Patek Philippe Nautilus.

First came timepieces showcasing artistic crafts, then installations commissioned by brands from visual artists. Now watchmakers are selling their creations as non-fungible tokens using blockchain technology.

In 2021, nine decades after the Reverso was born, Jaeger-LeCoultre presents the latest episode in this story: The Reverso Tribute Nonantième, which gives a completely new visual expression to an alliance of several classical complications.

For 2021, recalling the early use of colour that distinguished the Reverso, La Grande Maison presents the Reverso Tribute Small Seconds in Green.