When all balance springs were metal, Swatch Group's Nivarox enjoyed a virtual monopoly. The most widespread alternative, patented silicon technology, is also the property of a handful of manufacturers. However crucial it may be, mechanically and strategically, the balance spring is about materials science, not horological genius.

Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.

These days, we can check the time on our phone, ask Siri what the time is, even listen to clock ticking ASMR to fall asleep. Why not take a step back from these modern distractions and join us in celebrating some of the best wall clocks that enjoy time in its purest form.

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.